Sony activated the Electric Daisy Carnival with the Sony Electrolounge, a cube-like structure where attendees could check out its latest products in a setting endemic to the EDM lifestyle. The consumer electronics giant adjusts its portfolio each year based on the marketing needs for priority products.
In this article we discuss common product decisions and how to maximise Sony 4ps product element of the marketing mix. When firms decide to market products there are many decisions to make; each decision can have a long term impact on the success of the product. Market research at the beginning of the marketing process will help firms make many product decisions including Product DevelopmentTarget Market and Pricing.
The diagram below lists the product decisions that manufacturers will need to make about their product Marketing Mix: Product Design The design Sony 4ps a product can often be the thing that sells it, as design is the easiest thing for consumers to identify.
Product design is key in the technology sector, examples include the iPad, the Volkswagen Beetle - the Dyson Ball vacuum cleaner and design of the Tesla car. This is the Dyson DC15 with one large ball that makes manoeuvring the vacuum cleaner easier than if it had the traditional two small wheels at the front.
The look design has probably helped to sell the vacuum as much as the benefits of the DC15 have Von Holzhausen chief designer at Tesla assumes every Tesla has to be beautiful as it will make the product stand out in a competitive market Product design will be dictated by your target market.
For example bright colours may be chosen to attract children, pink and pastel colours for female adults and dark colours such as black, navy, charcoal for male adults.
Whereas consumers above a certain age may prefer design features that make a product easier to use rather than a design which is purely about aesthetics.
Product Features and Benefits What features will you add to increase the benefits offered to your target market? We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying "Marketing is not about providing products or services, it is essentially about providing changing benefits to the changing needs and demands of the customer" P.
Product Quality A quality product is difficult to define as it will mean different things to each consumer. The challenge for all firms is to set their quality level and ensure that it meets the expectations of their target market. In general quality is made up of tangible features features that can be seen e.
In all circumstances a product's quality should be consistent with other elements of the marketing mix. Philip Kotler in his book "Principles of Marketing" devised a very interesting concept of benefit building with a product.
Kotler suggested that a product should be viewed on three levels. Core Product, What is the core benefit your product offers? For example customers who purchase a camera are buying more than just a camera, they are purchasing memories.
Actual Product, All cameras capture memories, therefore your aim is to persuade them to capture memories with your camera. The strategy at this level is to add branding, features and benefits which offer a differential advantage over your competitors. Augmented Product, This level is about exploring if there are any additional non-tangible benefits you can offer.
Competition at this level is based around after sales service, warranties, delivery and so on. For example John Lewis a retail department store offers a free five year guarantee with television purchases.
A five year guarantee offers their customers peace of mind that their television will be repaired or replaced should a fault develop. For example a premium based pricing strategy will require a quality product to support the price tag.Financial Mktg and Mgmt Midterm. STUDY. c. Sony d. Home Depot.
B. Costco. Which of these companies uses a strategy of customer intimacy? a. Dell b. Sony The execution of the 4Ps is flexible—only one piece needs to be in place and sending a consistent message for the overall product to be attractive to the customer.
Get info on PS4, PS3 and PS Vita consoles, releases, news, videos, competitions and support, and buy the latest games. Thanks walmart and sony for giving us your best! See more. Sammy, November 7, 0 0. GREAT CONTROLLER!!!
Average rating: 5 out of 5 stars, based on 0 reviews. Perfect controller. Silver looks amazing. It was about time I replaced my original black DualShock 4.
It had this problem where the right stick would, I guess, stick. Sony's ECMBC is a unidirectional electret condenser lavalier microphone with SMCP connector is for use with Sony wireless belt pack transmitters.
Provides good isolation and resistance to feedback. Sony's Clever but Flawed PlayStation Copy Protection--And How They Might Have Fixed It. Sony Corporation’s marketing mix (4Ps: Product, Place, Promotion & Price) strategies are analyzed in this consumer electronics & gaming business case study.