Worlds top luxury brands by brand value in Premium Industry-specific and extensively researched technical data partially from exclusive partnerships.
Posted in Products, Total Reads: Let us start the Louis Vuitton Marketing Mix: Louis Vuitton is a premium luxury brand that sells finest products.
The company hires finest craftsmen and ensures that the product is completely unique. The company registers all its designs and product to avoid imitation.
They also have other range of products such as wallets, eyewear, jewelry, scarves, briefcases, belts, etc. Thus, the cost price of the products eventually goes very high.
The brand and its product are a style statement and hence customers easily pay the exorbitant prices. Louis Vuitton ensures exclusive distribution channel.
Their products are not sold at any departmental stores.
The company believes in having their own stores. They treat their customers with high warmth and provide personalised attention. They have limited stores and hence the customer walks up to the store. The limited Louis Vuitton stores reduce costs for the company because the distribution channel is shorter.
Louis Vuitton employs famous musicians, actors and models in their marketing campaigns. Some of the well-known personalities who have been associated with the brand are Jennifer Lopez, Kate Moss, etc. Louis Vuitton Is a luxury brand and hence the celebrities make a better emotional connect with the celebrities.
It has also employed famous celebrities like Andre Agassi, Steffi Graf in its marketing campaigns. Its primary source of promotion is print media. In cosmopolitan cities, magazines and billboards work the best for the company.
The exclusiveness of the Brand is portrayed through fashion magazines that the elite class reads. Thus it reaches out at its target audience directly rather than using multiple channels.
Louis Vuitton is one of the oldest and the prominent brand in the fashion industry. It was founf in the year by Louis Vuitton who was leather designer.
In the 20th century it has been a leader in fine leather industry. Dealing with luxurious products it has expanded its network in 50 countries establishing more than stores.
The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.The brandguide table above concludes the Louis Vuitton SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
INTRODUCTION TO MARKETING. Background. yunusemremert.coml definitions have been proposed for the term marketing. Each tends to emphasize different issues. Jun 29, · At last week’s Louis Vuitton menswear show in Paris, newly hired designer Virgil Abloh sent hoodie-clad models down the runway toting duffel bags made from gleaming high-tech plastic, all .
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This statistic shows the top luxury brands worldwide in In that year, Burberry was the seventh ranked most valuable luxury brand worldwide with a brand value of about billion U.S. dollars. Management Louis Vuitton Case Analysis Key Issue Louis Vuitton is a flagship group of LVMH, which had double digit growth during and Michael Burke, the new CEO of LV group is uncertain about whether the group can grow sustainable.